This Privacy Policy describes how lelloliving.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

Device Information

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Order information

When you place an order with us, we will store the details needed to process the order. This will include, name, address, email, and contact number. This will be stored by our website hosted provider Shopify.com.

We will use this data to ship the order, and to contact you should there be any queries to your order or a requirement to make a change which requires your approval.

Please be assured that this data will not be used for marketing purposes unless you opt into this service.

We will not sell, or trade this data with any other business.

What We Do With The Information

All the information we collect via your order or through email correspondence with you is used to operate and improve the service we offer you and to personalise our service.  

We are committed to only using your personal information for:

1. Passing on your order to our chosen partners (Shopify, Etsy, NotontheHighstreet and Salesforce Order Management) so they can supply goods and services to you and for customer administration.  Our partners may assist with the delivery and fulfilment of your order.
2. Planning and managing Lelloliving business activities, including analysis of customers shopping habits, success of advertisements and product and style preferences of our customers.
3. Technical administration of our website.
4. Providing you with the following information via email:

• Newsletters
• New products
• Special offers
• Competitions
• Information which we think you may find interesting.

1. To verify details of your payment.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Instagram: If instagram determines that you made a choice in your Facebook ad preferences and ads settings (see above), they will respect your choice for the ads you see in instagram. Find out more here: https://help.instagram.com/615366948510230
- Pinterest: https://pinterest.co.uk/settings (see 'Personalisation')
- Google: https://google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@lelloliving.com or by mail using the details provided below:

Lelloliving Ltd

1 Chapel Ascote Cottages, Southam, Warwickshire, CV472DB

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]